IDĖJA - IDĖJA 2004 / Vertinimas / Assessment

I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself."

David Ogilvy


IDĖJA



IDĖJA 2004 / Vertinimas / Assessment

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